Senior Manager of Trade Show
Becky Lux joined the ATA in April 2011 and works in the New Ulm, Minnesota, office. She is responsible for managing the Trade Show’s general operations, and works in all aspects of the Show.
Her primary role is working with exhibitors to guide them through the Trade Show exhibiting process. Those tasks include reserving booth space, and coordinating events, booth setup and promotions. In addition, Becky coordinates the Show volunteer and shuttle programs, and manages the Goodie Bags program, Featured Products area, and Big Buck Tag sponsorship program.
To further enhance her role as the ATA Trade Show's senior manager, Becky completed her certification in exhibition management (CEM) from the International Association of Exhibitions and Events in October 2017.
“The best part of my job is talking with our members and doing what I can to help them have the best possible Show and, in return, seeing those results at the Show,” Lux said. “The constant and open communication we have with our members help build our strong relationships.”
Becky and her husband, Jeff, live on a farm outside Sleepy Eye, a small town in southern Minnesota. They have two teenage children, Hailey and Carter. She enjoys the outdoors and camping with her family.
Becky never tried archery or bowhunting until joining the ATA. Since then she has earned her Archery Level 2 Instructor certification, as recognized by USA Archery and the National Field Archery Association.
Becky attended Winona State University and Minnesota State University, Mankato. She started her career at Taylor Corp. After moving to New Ulm, she worked nearly nine years as controller at Canyon Outback Leather Goods. She holds a certification in exhibition management (CEM) from the International Association of Exhibitions and Events.