Director of Archery and Bowhunting Programs
Michelle Zeug of Marshall, Minnesota, works with retailers to help them grow their business through the ATA’s Retail Growth Initiative. She also helps state wildlife agencies and international archery federations plan and develop community archery strategies. These all-encompassing programs benefit ATA-member retailers while recruiting new archers and bowhunters.
By working face to face with retailers and state-agency staffers, Michelle helps demonstrate how archery participation grows when retailers engage recreational archers and persuade communities to add archery to mainstream sports programs like baseball and soccer. Michelle also works with these entities to design shooting facilities, and she led the creation of ATA’s Archery Park Guide.
She says the best part of working for the ATA is getting to know retailers, learning from some, and teaching others business strategies. She also savors digging into industry research that retailers can use to their benefit.
Michelle holds a master’s degree in wildlife sciences, and specialized in urban wildlife management. She is a Level-4 NTS certified archery coach.
She says her most important job, however, is raising her children and watching them work hard to achieve their dreams.
Michelle earned a bachelor’s degree in biology from Northland College in Ashland, Wisconsin, and a master’s degree in fisheries and wildlife from the University of Missouri-Columbia.