Business

Boost Your Business with Archery 360 and Bowhunting 360

Use these powerful ATA resources to strengthen your online presence, and attract and engage customers.
Photo Credit: ATA

Author: Cassie Scott

Do you want to engage consumers, and boost archery and bowhunting participation while growing your business? The ATA’s Archery 360 and Bowhunting 360 platforms can help!

Archery 360 and Bowhunting 360 are information-and-education websites, as well as social-media accounts on Facebook and Instagram. ATA created these websites to attract and inspire beginning archers and bowhunters. The sites also help retain archers and bowhunters while reactivating former participants.

The ATA created these programs to help retailers like you strengthen your online presence and improve business. Retailers have three ways to take advantage of these programs:

ATA created Archery 360 and Bowhunting 360 websites to attract and inspire beginning archers and bowhunters. The sites also help retain archers and bowhunters while reactivating former participants. Photo Credit: ATA.

Supplement Your Content

Fresh, updated web content is crucial to your website’s success. Many retailers, however, struggle to find time to create content. No problem. ATA members can use and share content from Archery 360 and Bowhunting 360 for free!

The ATA’s 360 sites feature written and visual content for consumers seeking news and industry-related information; as well as how-to, lifestyle, technology and entertainment pieces about archery or bowhunting. ATA staff constantly update the websites with fresh articles, videos and photos. That’s free, ready-to-publish content you can post on your website to keep it updated and relevant. You’ll engage your audience and grow your business by making your store a go-to source for information, equipment and expertise.

 

-NEW! ATA’s Archery 360 and Bowhunting 360 Widget-

You can also supplement your web content with blogs, videos, articles, webinars and tutorials by using the Archery 360 or Bowhunting 360 widgets. Simply add the code to your website and –  voilà! – the widgets populate fresh, unique archery and bowhunting content on your website. You’ll effortlessly boost your website’s analytics and encourage your readers to return to your site for more. Visit the member login portal on the ATA website for more information.

The ATA’s promoted posts appear on Facebook, which helps both platforms inspire people to like, share and comment on their posts, and drive customers to you with the ATA store locator. Photo Credit: ATA.

Engage Your Social Followers

In fact, the ATA encourages its members to post 360 content on their social accounts, too. Both brands have social-media pages that publish content regularly. You’re free to share this content on your pages to engage your social-media followers and update them on your store. This free ATA service lets you supplement your content instead of trying to create everything yourself.

Plus, the ATA “promotes” Archery 360 and Bowhunting 360 content on social media. Promoted posts are paid advertising that targets specific audiences to extend the program’s reach and attract more customers. The ATA’s promoted posts appear on Facebook, which helps both platforms inspire people to like, share and comment on their posts, and drive customers to you with the ATA store locator.

The store locator helps customers use their computers or mobile devices to find nearby archery stores, sending customers your way. Photo Credit: ATA.

Send Customers to Your Store

Speaking of content, the ATA’s store locator – a software tool that steers customers to your store year-round for lessons and new equipment – is strategically linked in content throughout ATA’s 360 sites and social-media platforms. The store locator helps customers use their computers or mobile devices to find nearby archery stores, sending customers your way.

But remember: The store locator only works if your store’s information is up to date in the ATA’s database. Confirm or update your shop’s contact information in the member login portal on the ATA website. That quick check ensures customers find you with the store locator. Or call the ATA business and membership office toll-free at (866) 266-2776 for assistance or more information.

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