Retail Growth Initiative
Do you want to turn your archery range from a loss leader to a profit center? Let us show you how!
As an archery retailer, the Retail Growth Initiative program provides you with tools and techniques to help improve the profitability of your archery range.
Instead of your range being a loss leader, we show you how to grow it into a highly successful part of your existing retail business, and take advantage of the growing recreational archery market.
Realize the Following Program Benefits
- Increased foot traffic to your store
- Increased traffic to your website
- Increased range profits
- Increased equipment sales
- 100% free for ATA members
How It Works
Build a Plan That Works for You
Targeting the recreational archery market is like a puzzle, with websites, lessons, deals and coupons, merchandising and other marketing avenues as pieces of that puzzle. Retail Growth Initiative helps retailers assemble those pieces into a strategic plan utilizing a set of tools, resources and best practices.
Since no two retailers are alike, we also developed Retail Growth Initiative so that you can customize it based on your business needs, budget and the local market.
New! ATA ePRO
Revolutionize Your Retailing … and Increase Profits
ATA ePRO, which is part of the ATA’s Retail Growth Initiative, was developed by archery retailers, and is the first and only software package designed specifically for archery retailers. ATA ePRO stands for (electronic) Proshop Retail Organizer. It was desgineed to help retailers run their archery ranges and pro shops, serve customers more efficiently, and boost profits.
The software - available only to ATA-member retailers - was developed by Orgmyrange LLC owner Randy Phillips, an archery shop professional with over 25 years of experience running a pro shop and addressing challenges unique to archery and bowhunting retailers. Specifically designed to get retailers up and running with just a couple of training videos, ATA ePRO is intuitive to use, and proven to work over the past year by more than 50 archery dealers.
Ready to learn more about how ATA ePRO can help your business succeed? Contact Emily Beach, ATA's senior director of education and outreach, at firstname.lastname@example.org.
Additional RGI Benefits
Website Improvements and Templates
Drive more customers to your website, and ultimately, to your store.
Lesson and Program Progression
Provide profitable introductions and then a series of programs and activities that will engage participants and lead to long-term commitment and sales
Reach a new market with modern marketing techniques including Daily Deal sites and social media campaigns.
Put systems in place that will make you more efficient and allow you to make fine adjustments that can lead to future success
Find new ways to showcase and sell recreational equipment.
Must Read Articles
To learn more about this program, we invite you to read the Retail Growth Initiative series here on ArcheryTrade.org.
Ready to Grow Your Archery Business?
Sign Up or Request More Information
It’s simple to join Retail Growth Initiative; you just have to be an ATA member to participate, and there’s no cost involved. Not a member? Learn how to join the ATA.
If you’re a current member, fill out the form below, giving us a little more information about your store. We'll use this to tailor the program to your needs.