Research & Data

ATA Technical Guidelines

The ATA Technical Guidelines provides ATA members a vital tool for generating sales and establishing credibility with archery dealers and their customers. Even as manufacturers compete in the marketplace, they realize it’s good business for dealers and consumers to know the equipment they sell and buy has met tough, consistent industry guidelines that don’t vary by manufacturer.

View report

Archery Safety Brochure, 2016

As archery continues to increase in popularity, and schools, parks, clubs and other organizations attempt to start archery programs, safety questions may arise. This publication compares archery to other common sports - including tennis, soccer, basketball and badminton - and illustrates that archery’s injury rate is among the lowest. Archery is safe!

View report

ATA Archery Participation and Equipment Report, 2015

This study was conducted for the Archery Trade Association (ATA) to determine adult Americans’ participation in archery and to obtain information about archers themselves and their archery participation. The study entailed a telephone survey of randomly selected residents of the United States. The findings about archery participation and equipment use are scientifically accurate and not estimates from other data. The survey found that archery participation in America climbed about 14 percent from 2012 to 2014, boosting the number of archers to 21.6 million.

View report

ATA Archery Participation And Equipment Report, 2013

This study was conducted for the Archery Trade Association (ATA) to determine adult Americans’ participation in archery and to obtain information about archers themselves and their archery participation. The study entailed a telephone survey of randomly selected residents of the United States. The findings about archery participation and equipment use are scientifically accurate and not estimates from other data.

View report

ATA Trade Show and Archery Advertising, 2009

This study was conducted for the Archery Trade Association (ATA) to determine retailers’ and exhibitors’ opinions on and attitudes toward various aspects of the annual ATA Trade Show, as well as advertising issues in general. Retailers whose company did not attend the 2009 Trade Show were asked in an open-ended question to indicate why their company did not attend. The most common reasons were the economy/could not afford to go (22%), because they attend a different show because of such things as proximity or that they like the other show’s dates better (21%), that the location of the ATA Trade Show was inconvenient (13%), or that they did not feel the need to go (12%). The study explores wide-ranging motives, contraints and trends of companies in the archery and bowhunting industry.

View report

The Value of Exhibiting in a Downturn Market, 2009

A Tradeshow Week magazine survey found that not exhibiting at a major show during a slowdown may result in sales being negatively impacted during the recovery – or during an even more pressing time if there is a prolonged downturn.

View report

What’s Working in Exhibiting, 2009

Skyline Exhibits and Tradeshow Week Magazine have teamed to provide this exclusive report on what works best in exhibit marketing. The report digs into core themes endemic to event marketing to find the best approach and latest strategies

View Report

ATA Member Opinions on Industry-Related Issues, 2008

This study was conducted for the Archery Trade Association (ATA) to determine members’ opinions on issues facing archery and bowhunting, on the ATA itself, on issues facing the ATA, and on the ATA Trade Show. retail members most commonly say Access to hunting areas, involvement of younger participants and the affordability of the sport were sited by ATA retail members as top issues facing bowhunting today. When asked to name the most important issues facing archery and the most important issues facing the archery and bowhunting industry, answers included involvement of younger participants, declining participation overall, and cost of equipment.

View Report

ATA Trade Show Survey, 2007

This study was conducted for the Archery Trade Association (ATA) to determine retailers’ attendance at and opinions on the ATA Trade Shows. Notable data outside of Trade Show survey questions found that annual sales among archery retailers from other outdoor equipment and products varies widely, but is skewed to the low end. The mean is 24 percent of a store’s sales. Most respondents among the overall sample (63%) prefer to receive information about the ATA Trade Show via postal mail; just over a fourth (28%) prefer email.

View Report

Questions and Answers on Chronic Wasting Disease, 2007

Produced by the Chronic Wasting Disease Alliance, this document answers common questions about the disease and how it affects hunters. ATA is part of the CWD Alliance. Additional CWD information can be found at: www.cwd-info.org.

View Report

Selecting Sites for Trade Show: Part I & 2, Inside Archery, 2006

Written by Denise Parker & Jay McAninch. Since the ATA staff began managing the trade show in 2003, the group has used an open, systematic decision-making process to select show sites. The process, in part, is based on the distribution of independent archery retail shops in the United States, past attendance patterns of our retailers/buyers, the degree to which each city can accommodate the show, and the costs of holding the show in each city.

View Report

Selecting Sites for Trade Show: Part 3, Inside Archery, 2006

Written by Denise Parker & Jay McAninch. Since the ATA staff began managing the trade show in 2003, the group has used an open, systematic decision-making process to select show sites. The process, in part, is based on the distribution of independent archery retail shops in the United States, past attendance patterns of our retailers/buyers, the degree to which each city can accommodate the show, and the costs of holding the show in each city.

View Report

Archery in the Schools Introduces Kid to Archery, 2005

This publication summarizes a research study of the Kentucky National Archery in the Schools Program and discusses the potential of school and community archery programs. It also offers information on how to start a program in your area.

View Report

Major Findings of NASP Student Survey, 2005

This study was conducted for the Archery Trade Association to help assess the National Archery in the Schools Program and the effect the program has on students’ attitudes toward archery and bowhunting and their participation in archery and bowhunting. The study focused on the program in Kentucky.

View Report

Understanding the Industry, 2005

An ATA publication based on "Understanding the Archery Market and Retail Sales," an article written by Erik Watts, published in Archery Business' Archery University issue - Spring/Summer 2004. Published in ATA's Insight, January 2005.

View Report

Bowhunting in the U.S.: A Market Study, 2000

Insights into bowhunters: their attitudes, motivations and economics. This project was a collaborative effort between Responsive Management of Harrisonburg, Virginia and Southwick Associates of Fernandina Beach, Florida for the Archery Trade Association, formerly known as the Archery Manufacturers and Merchants Organization.

View Report