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Four Steps for Building Your Business with Parks-and-Recreation Partners

Shannon Rikard August 20, 2015

If you’d like to reach new customers without buying advertising, consider forging a partnership with your parks and recreation department.Even shops with decades-deep business roots can’t reach every potential archer, especially those too intimidated to walk into a bow shop on their own. Word-of-mouth recommendations are the best advertising you can get. And with interest in archery still growing, parks and recreation departments can be strong links between archery shops and new…

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Archery In Alabama Is Sort Of a Big Deal

Patrick Durkin August 18, 2015

Seven years and 11 archery parks later, Alabama continues to impress ATA Board member Jimmy Primos with the way its towns, cities, counties, bowhunting clubs and state wildlife agency work together to make archery a community sport. As the ATA recently reported, Primos helped dedicate Alabama’s newest archery park Aug. 4 at Oak Mountain State Park in Pelham, south of Birmingham.  It’s the first archery park Alabama has built in one of its state parks.Jimmy Primos,…


Artist Retells Cecil the Lion’s Story

Amy Hatfield August 15, 2015

In August, Zimbabwe officials announced legal proceedings to extradite Minnesota-native Walter Palmer, who’s facing charges for hunting and killing Cecil, a 13-year-old male Southwest African lion.By now, everyone in the hunting community knows about Cecil, who primarily lived in the Hwange National Park in Matabeleland North, Zimbabwe. In fact, it’s safe to say everybody in every community on the grid has heard Cecil’s story.In the wake of media coverage ranging from…

Trade Show Floor

Mathews to Attend 2016 ATA Trade Show

ATA Staff August 11, 2015

New Ulm, Minn. — The Archery Trade Association (ATA) and the McPherson Companies are pleased to announce that Mathews Archery, Inc., Mission Archery, Inc. and MXB Crossbows, along with Genesis Archery and Zebra Bowstrings, will exhibit at the archery and bowhunting industry’s 2016 ATA Trade Show in Louisville, Kentucky, January 5-7, 2016.“We have always considered the ATA Trade Show to be the proverbial “big tent” where U.S. and international archery and…

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