Bear Archery Summons Ghosts, Legends, Hearts and Families

Patrick Durkin May 6, 2015

Bear Archery’s marketing gurus invite bowhunters to “Walk Among Legends” in the company’s latest advertising campaign, which seizes the allure of Mom, Dad, Fred Bear and everyone’s first buck.Bear’s 2015 catalog, for example, shows a modern bowhunter crossing a field as Fred Bear’s “ghost” draws a bow from gray clouds above, both focused in the same direction. Meanwhile, on Page 33, a young boy crosses the field with his mother;…

Woman Archer

ATA Members Support USA Archery, Increase Participation

Shannon Rikard April 30, 2015

After shooting competitive archery for 20 years, Denise Parker, CEO of USA Archery, admits it’s challenging to look impartially at archery to make it more attractive to newcomers. So, what should experts do to strengthen a sport they can’t objectively view? For Parker, growing archery meant seeking help from her archery colleagues. And her strategy worked.USA Archery, the sport’s national governing body, saw youth memberships increase 105 percent from 2013 to 2014, while…

Ram trucks   archery   bowhunting women

Ram Trucks Champions Women, Bowhunting

ATA Staff April 29, 2015

Would bowhunting have a place in a commercial like this three years ago? Probably not.It’s a truck commercial about trucks. And courage. And … women.Eva Shockey appears at minute marker :43 as the commercial’s voiceover says, “You can break a stereotype ... " Here’s what Teresa Johnson posted to Archery 360, the consumer site created by the ATA to appeal to young people — particularly women — interested in archery and…

John hafner archive 16468

Earth Day Archery Salute!

ATA Staff April 22, 2015

In honor of Earth Day, we absolutely love the infograph the National Shooting Sports Foundation (NSSF) posted to its Facebook page today.And, with a few small adjustments, we think we’ve made it even better!For the original infograph from NSSF, click here. To get-down-to-the-get-down on archers’ contribution through excise tax, check out the historical table here.Infograph courtesy of the National Shooting Sports Foundation. Happy Earth Day to everyone in the…

Load More