Eva Shockey

ABC News: Bowhunting and the Anti-Barbie

Amy Hatfield February 10, 2015

In an ABC Nightline news piece Feb. 2, reporter Neal Karlinsky interviewed archer and bowhunter Eva Shockey while examining the growing number of female hunters in the United States. World News Videos | ABC World News Karlinsky maintained the objectivity expected of a seasoned news journalist, at least until the story’s last seconds when he shot some errant arrows before hitting the bull’s-eye. That’s when – at least in spirit – he became a kid again. He was pumped.…

Map homepage-2

ATA Helps Members Develop MAP Policies

Patrick Durkin February 6, 2015

If ATA members want to control the minimum advertised price (MAP) and/or the minimum resale price (MRP) of their products, each business must create its own policy statement, issue it to all resellers, and then enforce it consistently and forcefully with no negotiations. That was the message delivered to a packed lunchtime seminar Jan. 10 at the ATA Trade Show in Indianapolis. About 60 representatives of ATA-member manufacturers, distributors and retailers attended the meeting to review a sample…

Explore Bowhunting activities 2

The ATA Trade Show Funds Archery and Bowhunting Summits: Why it Matters

Shannon Rikard February 4, 2015

The ATA Trade Show is, by far, the Archery Trade Association’s most publicized event, one that’s been called “Christmas morning for archers and bowhunters.” But one of the Show’s goals is less about “presents,” and more about the archery industry’s future. “The trade show model is designed to accomplish two different goals,” said ATA CEO/President Jay McAninch. “One facet of the Show must meet today’s business needs and…

Trade show Exhibits

Top Tweets From #ATA2015

Katelyn Rutland January 30, 2015

Social media was a-twitter with news from the #ATA2015 Trade Show floor and beyond. Our social media followers both at the show and at home in their tree stands took part in the twitter action. From tweets of cool exhibits and new product launches to cries of “I wish I was at #ATA2015!,” we saw it all. These tweets rank at the top of the list. Getting there is half the journey. How many bowhunters can you fit on a plane? According to my count today a whole lot! ATA bound. — Michael…

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