For the fifth straight year at the ATA Trade Show, archery dealers overwhelmed the Bowtech booth and beyond when the Show opened Thursday at 8:30 a.m. in the Indiana Convention Center.
The crowd, estimated at between 500 to 700 people, filled the surrounding aisles and pushed into nearby booths on three sides of the Bowtech booth, No. 3501. The dealers were there to hear music by Colt Ford, and watch the company unveil two bows from its Bowtech brand, two from the Diamond brand, and two crossbows from its Excalibur brand.
Rising star Eva Shockey was also there with her father, Jim, to help launch Bowtech’s “Eva Shockey Signature Series,” the first signature bow in the company’s history. Other bows debuting Thursday were the Bowtech Carbon Icon, The Diamond Provider, Diamond Infinite Edge Pro, and Excalibur’s Cub and Grizzly crossbows.
Eva Shockey and Bowtech also used the opportunity to present a $5,000 check to “Freedom Hunters,” a charitable group that takes select active-duty and combat veterans on outdoor adventures. Freedom Hunters works with outfitters, corporations, state agencies and land owners to honor individuals from all military branches.