Make Review Sites Work for Your Business
A Google Consumer Survey study found that online reviews affect 67.7 percent of respondents’ purchasing decisions, while a study by BrightLocal found 88 percent of consumers trust online reviews as much as personal recommendations.
Two Simple Steps to Make Your Business More Credible
Does your website provide accurate information to recruit new customers? Take a quize to find out if it's time to update your website.
Increase Your Sales With an On-Target Store Design
“It’s all about customer confidence. If you look professional, they’re already thinking there’s something different about your store." — Randy Phillips, Archery Store Owner and ATA Member.
EMV Credit Card Chips: What Archery Retailers are Saying
Many archery retailers are still deciding whether to become EMV-compatible and accept credit cards with embedded chips.
Facebook Analytics: The Basics
The best way to track social success is to use Facebook’s built-in tools to analyze performance. Facebook’s analytics page is called “Insights.” Check it out!
Ready To Take Your Business To the Next Level? You’re Not Alone!
The Retail Growth Initiative provides tools and techniques to help improve the profitability of your archery business. Learn how to avoid being a loss leader in the late spring and early summer!
Yeti Wins April Fools’ Day
Yeti ad successfully increased brand exposure by combining humor, beautiful scenery, believable music and hilarious quotes delivered with the gravity of a news report.