Jay’s Blog: Bowhunting’s Future? Millennials and Recruitment Programs
Millennials are bowhunting’s future. We must quickly learn how to market to them, recruit them into bowhunting and retain them as our sport’s core for the next few decades.
Jay’s Blog: The Digital and Social Train has Left the Station. Were you Aboard?
The bottom line: Retailing isn’t changing. It HAS changed.
Jay’s Blog: Business or Pleasure?
Why did you get into the archery business? What made you decide THIS was the industry worthy of your heart, soul and hard-earned cash?
Jay’s Blog: The Cavalry Has Arrived
By appointing Robert Lighthizer the U.S. trade representative, President Trump confirmed what many expected: that his administration will take a hard pro-American line on trade issues.
Jay’s Blog: Influencing Elections
Which entities worldwide influenced the 2016 election? Jay McAninch, ATA CEO/president, shares his thoughts.
Jay’s Blog: The Certainty of Uncertainty
Our industry has seen a troubling downturn the past couple of years, especially in 2016. What’s in store for 2017? Jay McAninch, ATA CEO/president shares his thoughts.
Be a Spokesperson For Bowhunting
Who speaks for you about hunting in the community where you live? Why can’t that person be you?