Jay’s Blog: Slow and Steady Wins the Race
The ATA is making thoughtful, strategic strides to recruit, retain and reactivate bowhunters.
Jay’s Blog: Preservation vs. Conservation
Not sure if conservation really affects your bowhunting business? We're betting it does.
Jay’s Blog: Are You Looking?
If you don’t look or listen, you’re certainly not going to see or hear what ATA is doing. But if you do look? Well, you’ll be amazed, and you’d probably be more optimistic about the future of archery and bowhunting.
Jay’s Blog: Where Does it All End?
If we don’t respect our authority figures, who will we respect to ensure structure and order in our lives?
Jay’s Blog: Bowhunting’s Future? Millennials and Recruitment Programs
Millennials are bowhunting’s future. We must quickly learn how to market to them, recruit them into bowhunting and retain them as our sport’s core for the next few decades.
Jay’s Blog: The Digital and Social Train has Left the Station. Were you Aboard?
The bottom line: Retailing isn’t changing. It HAS changed.
Jay’s Blog: Business or Pleasure?
Why did you get into the archery business? What made you decide THIS was the industry worthy of your heart, soul and hard-earned cash?