The ATA Trade Show’s Archery Academy – a morning seminar series – is a great place to learn tips for improving your archery business and to share your knowledge of the archery and bowhunting industry.
The ATA will accept applications for seminar presenters for the 2016 Trade Show starting May 15. Now is the time to decide what seminar you’ll present to educate and inspire attendees. If you’ve developed innovative methods to maintain bows, market your business, or encourage repeat customers, the ATA encourages you to apply as a presenter.
Each year hundreds of independent retailers attend these seminars, which are scheduled over three days and cover a variety of topics.
Create Brand Awareness
Seminars are intended to educate attendees on best practices, and cannot be used as a direct-sales opportunity. However, sharing useful knowledge and demonstrating new, helpful products is welcome.
George Ryals IV, owner of Archery Learning Center in Snellville, Georgia, is a repeat presenter for Last Chance Archery, which, along with Buck Knives, was an official sponsor of the 2015 seminar series. Ryals said one benefit of presenting seminars is that attendees often visit him on the Show floor to ask follow-up questions about tactics and products he uses.
“Presenting a seminar creates brand awareness,” Ryals said. “I give a long, helpful talk while demonstrating fletching jigs, bow vices and other tools and tricks I use in my shop to make life easier. A lot of visitors stop by my booth, so I connect on a personal level with people who attended my seminar.”
That personal connection is another benefit of presenting a seminar, Ryals said.
“I’ve met hundreds of people through seminars, and have found it’s a great way to meet other pro-shop owners,” Ryals said. “When I need a bow for a customer quickly and I don’t have it in stock, I can call another pro shop to work out a trade for the right bow with the correct draw length. These networking opportunities benefit my shop and my customers.”
Kurt Weber, ATA director of marketing, agrees that seminars are a prime way for presenters and attendees to connect.
“Seminars at the ATA Show are valuable because they cater to ATA’s most dedicated independent retailers,” said Kurt Weber, ATA’s director of marketing. “These folks get up early, pay attention and ask questions because they’re focused on improving their businesses. They make an excellent and receptive audience.”
Attendance for the 30 seminars at the 2015 Show in Indianapolis, Indiana, was a record-setting 1,305. The previous high of 1,167 was set at the 2014 Show in Nashville. With the Show’s return to Nashville for 2016, seminar attendance might set a new record. It’s a prime opportunity to present your knowledge to a rapt audience.
What You Should Know
- Seminars run from 7:15 a.m. until 8:15 a.m., which leaves presenters and seminar attendees time to complete the seminar without taking time away from networking on the Show floor.
- Any individual, company, manufacturer or other entity can submit seminar ideas, provided their topic fits ATA’s overall need. The topic/presentation can’t be a solicitation for a product or business.
- ATA members receive priority over nonmembers as presenters.
- All seminars must run 55 minutes, including time allowed for a question-and-answer session.
- All seminars must provide handout(s), including the presenter’s contact information and the seminar’s outline.