ATA Trade Show and Archery Advertising, 2009

This study was conducted for the Archery Trade Association (ATA) to determine retailers’ and exhibitors’ opinions on and attitudes toward various aspects of the annual ATA Trade Show, as well as advertising issues in general. Retailers whose company did not attend the 2009 Trade Show were asked in an open-ended question to indicate why their company did not attend. The most common reasons were the economy/could not afford to go (22%), because they attend a different show because of such things as proximity or that they like the other show’s dates better (21%), that the location of the ATA Trade Show was inconvenient (13%), or that they did not feel the need to go (12%). The study explores wide-ranging motives, contraints and trends of companies in the archery and bowhunting industry.

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