Selecting Sites for Trade Show: Part I & 2, Inside Archery, 2006

Written by Denise Parker & Jay McAninch. Since the ATA staff began managing the trade show in 2003, the group has used an open, systematic decision-making process to select show sites. The process, in part, is based on the distribution of independent archery retail shops in the United States, past attendance patterns of our retailers/buyers, the degree to which each city can accommodate the show, and the costs of holding the show in each city.

View Report