General Information

Trade Show Dates

Upcoming Shows

January 5-7, 2016, Kentucky Exposition Center, Louisville, KY
January 10-12, 2017, Indiana Convention Center, Indianapolis, IN
January 11-13, 2018, Indiana Convention Center, Indianapolis, IN

Past Shows

January 8-10, 2015, Indiana Convention Center, Indianapolis, IN
January 6-8, 2014, Music City Center, Nashville, TN
January 7-9, 2013, Kentucky Exposition Center, Louisville, KY
January 10-12, 2012, Greater Columbus Convention Center, Columbus, OH
January 6-8, 2011, Indiana Convention Center, Indianapolis, IN

Trade Show Benefits

Quick Facts (Approximate figures)

  • 400,000+ Square Feet of Exhibit Space
  • 8,000+ Total Attendees
  • 3,000 Buyers
  • 300 Media Representatives
  • 500+ Exhibitors

New Products

Get a sneak peak before hitting the floor in the Featured Products Showcase, an area designed as a passive "preview" for retailers and buyers.Then, find the latest gear and equipment and let the experts field your equipment questions. Be sure to take advantage of the show’s demonstration lanes to shoot newly designed bows and other products hitting the market.

Funding Industry Growth

The ATA Trade Show is the only industry show that funds archery and bowhunting growth. The ATA invests in state agencies that coordinate introductory archery programs such as National Archery in the Schools and the After School Archery Program. To date, the ATA has invested and pledged nearly $1,000,000 to bring archery shooting facilities and introductory programs to U.S. cities, while the group also fights for bowhunting rights in courtrooms across the country.

Write Orders / Gain Customers

The ATA Show allows exhibitors instant access to key industry buyers. No matter what your distribution method; direct to dealers, through distribution, chain and box store sales and even international. The ATA show attracts all types of buyers.

Quality vs. Quantity

All trade shows will sell you on the number of attendees at their show, but the key to a good investment as an exhibitor is the number of “qualified” buyers a show can provide for you. The ATA feels strongly about providing it’s exhibitors and industry members “quality” buyers. ATA verifies all buyer category badges to ensure that you are not wasting your time and money as an exhibitor. No individual badges are sold.

Shooting Lanes

If your product requires demonstration you can also purchase a shooting lane, where customers can test your product at a 30ft shooting lane. Shooting lanes rent for $1,500 each.

Meet Customers Face-to-Face

Actually knowing your customer is invaluable. The value of face-to-face meeting can quickly be lost in today’s world of email, fax and telephone communication. But nothing can replace the first time you finally shake a customer’s hand that you have spoken to or corresponded with on many occasions. It also gives you the chance to change a “customer” into a “friend”.


Connections, connections, connections. Everyone knows that if you want to get things done in this industry or secure future deals you have to develop contacts. Again, there is no other show in the industry that draws this many insiders to one place.