Member Services Area
What is the Member Services Area?
The Membership Services Area on the Trade Show floor highlights the many ATA-member programs now working to boost your business by growing and promoting archery and bowhunting nationwide.
As always, the ATA Trade Show strives to provide the archery/bowhunting industry an unmatched marketplace to conduct business. This annual event also delivers quality educational opportunities that expand your expertise, credibility and business potential. That’s why you’ll find the Membership Services Area centrally located on the Trade Show floor. This readily accessible area helps you maximize the many benefits and services you earn as an ATA member.
Learn how you can capitalize on these valuable programs by participating in classes, demonstrations and small-group tours in the Membership Services Area. What follows is a brief review of the ATA-member benefits and services you’ll find there.
Retail Growth Initiative
The Retail Growth Initiative is an ATA member program that brings the latest profit-building ideas into one room. Through demonstrations and small-group tours, retailers will be guided through profit-building stations that help grow their already successful businesses.
The program demonstration area, located on the Trade Show floor, will feature three profit-building how-to themes:
- Using your shooting range as a significant revenue source;
- Adding value to your programs with instructor certification;
- Creating experiences that reward and engage while expanding your customer base.
Through a staff Q&A, short 15-minute tour and several come-and-go stations that feature panel displays and “take-aways,” retailers can focus on a single concept or all profit-building ideas. The stations include:
- Using your website to capture new customers.
- Offering the right classes to attract and retain recreational archers.
- Setting the right prices to maximize your income.
- Hiring and utilizing the right staff.
- Benefits of having nationally certified archery instructors.
- Using Archery360 to engage customers.
- Using Daily Deals to increase traffic to your website and store.
- Merchandising for the recreational archer.
NEW! ATA ePRO
Part of the ATA’s Retail Growth Initiative, ATA ePRO was developed by archery retailers, and it’s the first and only software package designed specifically for archery retailers. ATA ePRO stands for (electronic) Proshop Retail Organizer, and that’s exactly what this software does. Its features help you:
- Improve your customer service and perceived value by making all work orders electronic – with complete customer history included.
- Instantly see where you’re at with work orders: ATA ePRO offers a quick overview of all work orders in the system, including work in progress.
- Spend your time selling product, not on the phone: Notify customers automatically with text messages and emails on the status of their work order.
- Integrate all shop operations. ATA ePRO includes a Point of Sale system that also tracks service work and range activity. Already have a POS system? No problem. ePRO can integrate with your current system.
- Increase profits from your archery range. With electronic sign-in and sign-out, customers can reserve a lane from home.
- Automate your online booking for leagues and classes, which means your staff spends less time on the phone, and more time selling and repairing bows.
Explore Bowhunting teaches basic bowhunting skills to students ages 11-17, sparking interest and passion for bowhunting. The focus: hands-on experiences that help students understand nature and strengthen appreciation for wildlife and the woods.
This is the ATA’s latest educational program, which teaches basic bowfishing skills. Students also learn about bowfishing gear, the many fish species they can pursue, and the various habitats where fish live.
USA Archery’s Explore Archery helps intermediate archers build their skills and confidence before moving on to more advanced archery options. Visit the USA Archery booth for more information.
ATA Websites That Drive Traffic To Your Store
Archery 360: This fun, interactive website provides lifestyle, technical, entertainment and how-to content for millions of archery fans worldwide. Most importantly, our integrated store locator gets visitors from our content to your front door.
Bowhunting 360: This ATA website recently launched on Facebook and as a content site for recruiting and re-engaging new and existing bowhunters. Like Archery 360, its goal is to strengthen your sales by driving customers to your shop.
USA Archery Level 1 and 2 Certification Details
USA Archery Level 1 and Level 2 certification will be offered at the Show. Instructor certification boosts your marketing value, provides your staff valuable skills and knowledge, and gives your store access to Explore Archery and Junior Olympic Archery Development programs that attract and engage new archers. The ATA and USA Archery tailored this certification class to meet the needs of our members who already know a lot about archery.
For Level 1, a combination of self-guided stations and a 90-minute practical session will minimize time away from the Show floor. Level 1 practicals will be offered:
- Tuesday, Jan. 10 – 10 a.m. and 1 p.m.
- Wednesday, Jan. 11 – 10 a.m. and 1 p.m.
- Thursday, Jan. 12 – 10 a.m.
You must have obtained a Level 1 certification prior to attending Level 2 training. Level 2 practicals will be offered Monday, Jan. 9, during one of two sessions: 8 a.m.- noon and 1-5 p.m.
The cost for Level I certification is $30. The cost for Level 2 certification is $40. You’ll need to pick up materials at Main Registration and bring them with you to your practical session.
To pre-register, contact the ATA Trade Show, Business and Membership Office at (866) 266-2776 or (507) 233-8130, or come to Main Registration to sign up at the Show.
If you are interested in this certification, but are not able to attend the classes at the ATA Trade Show, please go to USA Archery to find a class near you.
Advocacy: Working on Behalf of ATA Members
NEW! Archery Equipment Development Program: This new program helps manufacturers develop equipment for youth and women. We’ll test new gear in the field, on the range and in the classroom – and provide manufacturers unbiased feedback. We’ll also help archery retailers provide more appropriate, safe and effective equipment for younger customers and those with less physical strength than traditional customers.
Deer Protection Program: This ATA program assures hunters the scents they buy were subject to this program’s rigorous guidelines. Scent manufacturers in this program can display the ATA’s “Seal of Participation” checkmark on scent products from participating facilities. This means the supplier and manufacturer are doing all they can to prevent chronic wasting disease from harming the nation’s deer and elk herds. Click here to Learn more about the program.
Ongoing Legislative Efforts: The ATA spent much of 2016 working with lawmakers on Capitol Hill to persuade Congress to enact the Pittman-Robertson Modernization Act, which would provide more money and greater flexibility for spending these federal funds on shooting ranges and hunter-recruitment efforts. The focus: promote hunter education, recruitment and the shooting sports, and broaden states’ abilities to help build and maintain shooting ranges.